Three reasons.
I see the lede buried more often in online stories, too. I guess to expect/force you to stay on the site.
"Engagement!"
And/or to disguise the fact that the lede is the *only* new thing, amd the rest is a summary of five other could-have-been-a-sentence articles.
I see the lede buried more often in online stories, too. I guess to expect/force you to stay on the site.
"Engagement!"
And/or to disguise the fact that the lede is the *only* new thing, amd the rest is a summary of five other could-have-been-a-sentence articles.